For blonde, lightened, or silver hair
For blonde, lightened, or silver hair
A tone-correcting hair oil to gradually neutralize brassiness while boosting shine, taming frizz, detangling, and conditioning. Named the #1 hair oil brand in the US.*
Don't miss out on points! Earn 38 Points by purchasing this product with Moroccanoil Rewards.
For blonde, lightened, or silver hair
Say goodbye to brassiness. The Moroccanoil Treatment that you know and love now formulated with tone-correcting violet pigments. Specially created for the needs of blonde, highlighted, and grey hair to neutralize brassiness and counteract unwanted yellow and orange hues over time. This rich yet lightweight argan oil-infused formula instantly absorbs into the hair to immediately enhance manageability, shine, and deliver long-term conditioning and softness without leaving residue.
Complete with both styling and conditioning benefits, Moroccanoil Treatment Purple is a must in all styling and salon services—a single product that counteracts unwanted brassy hues over time, instantly restoring vibrancy and radiance, while creating long-lasting smoothness, increasing manageability, speeding up blow-dry time, and boosting shine.
• Neutralizes brassiness over time
• Multitasking, lightweight formula with argan oil and linseed extract
• Protects against thermal damage**
• Helps hair look and feel healthier
• 95% of consumers surveyed said that Moroccanoil Treatment Purple refreshes highlights in just one use!*
In a consumer perception study conducted after one week of consistent use:
• 95% said the product reduces brassiness*
• 95% said the product helps maintain blonde tones between salon appointments*
• 95% said the product is a game changer*
• 91% said the product is essential to their blonde care routine*
*Based on results of an independent consumer test conducted on 75 respondents.
**Based on instrument testing.
Extremely rich in tocopherols (Vitamin E), essential fatty acids, and antioxidants, this natural oil helps to nourish.
Derived from flaxseed, a good source of alpha-linolenic acid—also an essential fatty acid that helps hair look and feel healthier.
Neutralize brassy tones while imparting color and visual effect, enhancing depth, dimension, and providing a natural-looking sheen.
Our iconic formula has now been infused with carefully balanced violet pigments to gradually correct unwanted brassiness in the hair and add depth, dimension, and shine.
Moroccanoil Treatment Light is a more lightweight version of the original, developed for fine and lighter-colored hair. Moroccanoil Treatment Purple has the same great benefits plus violet pigments to gradually counteract unwanted brassiness.
We recommend using all three! Purple Shampoo and Conditioner provide an immediate, dramatic toning benefit and are not intended for daily use. Moroccanoil Treatment Purple gradually neutralizes brassiness and can be used as often as needed.
Moroccanoil Treatment Purple has been tested to ensure it does not stain hands, pillowcases, clothes, or towels. That said, please use pigmented products with caution around materials that stain or discolor easily.
Consistent usage throughout the week will allow for an accumulation of pigments over time, which will ultimately provide stronger brass neutralization.
Here are our recommendations:
• Use Original if your hair is medium to thick or curly.
• Use Light if your hair is fine (or if it’s light-colored and brassiness is not a concern).
• Use Purple if you want to combat brassiness in light-colored hair.
You can also take our Moroccanoil Treatment Mini Quiz here!
A tone-correcting hair oil to gradually counteract brassiness in blonde, lightened, and silver hair while enhancing softness and shine.
Like Purple Shampoo, Moroccanoil Treatment Purple is formulated with violet pigments to counteract unwanted warm tones. However, it can be used on damp or dry hair to tone hair between washes—in addition to helping to boost shine, smooth frizz, and condition strands.
Use 2–3 times a week (or as needed), consistently over time for maximum results.
Overall rating: 4.8351955 / 5 from 358 reviews.
Moroccanoil Treatment Purple neutralizes brassiness over time, enhances manageability, and boosts shine, leaving hair feeling healthy and silky. It is praised for its lightweight formula and essential role in blonde care routines.
Review topics: [size, results, color, smells, weight, feeling, fragrance, line, formula, look, bottle, buy, hair, oil, softness, difference, compliments, smooth, works, treatment, brassiness, shine, tones, moroccanoil, frizz, purple, shampoo, conditioner, highlights, version].
"I love all of the Moroccanoil oils but since I've become more gray I have really been loving the purple version. It does help with brassiness and the lightness of it doesn't wear my thinning hair down . . . . best part, still has that scent that I love!!"
"Used the original oil treatment until I saw the light which I used until finding the violet. To my eye, there's not a noticeable difference. They all add sheen and gentle control to my white hair."
"I really like the purple oil. I sometimes mix it with the regular oil to cut the yellow down."
"Love this product! It is great for blondes and grey, it really brightens your hair and helps with frizz"
"This purple treatment helps bring out my highlights. Love the smell."
"My hair is all gray. I really like “regular “ Moroccan oil. So i tried the purple. I love it!!!"
"Absolutely Love this Product!!!"
"Loved 10/10 left my hair smelling so good and also revived my color will be repurchasing"
"Love this product for my natural pepper hair color 🥰"
"Best product ever for damaged hair."
