The core of Moroccanoil Professional Haircolor is our proprietary ProArginine + ArganID® System, created to provide exceptional protection throughout the color process.
ProArginine is a type of amino acid that is naturally found in the hair fiber. In its original state, it is highly alkaline. When used at higher, active levels, it becomes a powerful good-for-you alkalizing agent that supports the haircolor chemistry. After ProArginine is finished with its alkalizing duties, it improves the hair’s integrity, creating healthier-looking hair allowing for long-lasting color.
ArganID Technology features positively charged micro-particles that are attracted to the negatively charged hair fiber, infusing the antioxidant and moisturizing powers of argan oil deep into the cortex.
During the haircolor process, ProArginine + ArganID work together to protect and nourish the hair.
Additional Haircolor Technology
The Moroccanoil Blonde Voyage Powder and Clay Lighteners feature our proprietary BondCare + ArganID System, which helps maintain the integrity of the hair during the lightening process. First, BondCare helps protect bonds to help reduce damage and breakage. Then, the microencapsulated argan oil-based technology infuses antioxidant-rich oil deep into the cortex of the hair for added shine and conditioning benefits. Both products also contain multiple persulfates that break down the melanin at different stages of the lightening process, controlling off-tones for clear blonde results.