Blonde Perfecting Purple Shampoo
Blonde Perfecting Purple Shampoo
For blonde, lightened brunette, and grey hair
A pro-strength, sulfate-free purple shampoo to gently cleanse while neutralizing brassiness and helping to restore brighter, more radiant color.
Blonde Perfecting Purple Shampoo
For blonde, lightened brunette, and grey hair
How to use
Details
Fight brassiness in blonde, lightened brunette, and grey hair with this sulfate-free purple shampoo. Featuring deep violet pigments to counteract unwanted yellow and orange tones, this professional-strength tone-correcting shampoo helps you maintain your ideal haircolor between salon appointments. The gentle formula cleanses without drying and contains ArganID™ to help repair hair from the inside out. Color-safe. Sulfate, phosphate, and paraben-free.
In an independent consumer study of women ages 18-65 on the combined effects of Blonde Perfecting Purple Shampoo and Conditioner:
- 100% said hair feels soft*
- 96% said hair does not feel stripped or dry*
- 92% said highlights were refreshed*
- 85% said warmth is neutralized*
Ingredients
Key Ingredients
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ARGANID™
Positively charged micro-capsules are attracted to the negatively charged hair fiber, infusing the antioxidant powers of argan oil into the cortex of the hair while simultaneously helping to repair and seal the cuticle.
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VIOLET PIGMENTS
Impart color and visual effect, enhancing depth, dimension and providing a natural-looking sheen. These rich, iridescent pigments also have a satin luster and superior coverage properties.
FAQ
Do I need to use Blonde Perfecting Purple Shampoo and Conditioner together?
Yes, we recommend utilizing the shampoo and conditioner together for the best brass-eliminating results.
How does Blonde Perfecting Purple Shampoo work?
Moroccanoil Blonde Perfecting Purple Shampoo deposits violet pigments to counteract yellow and orange hues, enhance the depth and dimension of your haircolor, and provide a natural-looking sheen that revives highlights.
Who can use Blonde Perfecting Purple Shampoo?
This shampoo is suitable for all hair types and formulated to work on blonde, lightened (including lightened brunettes), and grey hair.
How long do I leave Blonde Perfecting Purple Shampoo in my hair?
This shampoo should be massaged through wet hair and scalp like any other shampoo, then left on for 3–5 minutes. Follow with Moroccanoil Blonde Perfecting Purple Conditioner.
How often should I use Blonde Perfecting Purple Shampoo?
It varies based on your starting shade and the amount of brass reduction you hope you achieve. We recommend starting with every third wash and experimenting to find out what works best for you!
What causes brassiness?
Going blonde can expose yellow tones, just as lightening dark hair can expose orange tones. Even grey hair is prone to yellowness due to environmental factors. In these cases, the exposure of underlying pigments may lead to unwanted brassiness.
What's the difference between Blonde Perfecting Purple Shampoo and Conditioner and Moroccanoil Treatment Purple? Can I use them together?
Blonde Perfecting Purple Shampoo and Conditioner provide intense color correction during the cleansing process, as the hair cuticle is gently lifted allowing pigments to penetrate more deeply resulting in more intense toning benefits. Moroccanoil Treatment Purple provides daily color correction to maintain those benefits between washes. We recommend using them together for maximum results!