Kirsten Zellers
on Blonde Perfecting Purple Shampoo

We told you our side of the Blonde Perfecting Purple Shampoo story—why we made it, what makes it different, and what we think you’ll love the most. But we get it. Sometimes you want to hear from someone who’s actually tried it! So we reached out to a few of our favorite blondes to share the Blonde Perfecting Purple Shampoo experience in their own words. Today, we’re talking to Kirsten Zellers.

Kirsten weighs in on our newest shampoo.

So, tell us about your hair. What color is it and what was your journey to that color?

My hair is currently a natural-looking shade of blonde, but I am definitely not naturally blonde! My real hair color is a light to medium brown, but I have been dying it for so many years that I am not even sure at this point. For a long time I was doing all-over bleach on my hair, which looked good for a base for silver or colorful hair, but is very damaging and hard to maintain. Now my stylist does baby-lights which allow for a natural look and a more lived-in blonde.

Aside from color, what is your hair like?

My hair is fine and since I have been bleaching and dying it for so many years, it is pretty dry and thin (without my extensions!).

What are your primary concerns about your hair color?

Just like everyone who has dyed blonde hair, my main concern is keeping my hair a neutral shade of blonde and minimizing brass—the dead giveaway that your blonde is not natural!

Have you used a purple shampoo before?

I don’t think there’s a purple shampoo that I HAVEN’T tried! Everything from light lavender-colored to bright purple and blue shampoos.

How long have you been testing Blonde Perfecting Purple Shampoo?

I have been using the Blonde Perfecting shampoo for a few months now, and it could not have come at a better time for me. I haven’t been to the salon in months thanks to the quarantine and will probably not be able to go for a few months more!

From start to finish, tell us about how you use Blonde Perfecting Purple Shampoo.

I start by wetting my hair and making sure it’s completely saturated with water. Then I use Blonde Perfecting Purple Shampoo all over my roots, scrubbing it into my scalp and making sure that it cleanses my natural oils. From there I start working the purple shampoo into the middle and ends of my hair. Because I have extensions, I have to be careful about leaving the purple shampoo on for too long because they take the pigment differently, so I keep checking the color of the hair throughout the shampoo process. I usually leave my Blonde Perfecting Purple Shampoo on for 3-5 minutes for a neutral, beigey shade of blonde, but have also kept it on my hair for 10 minutes for a much icier, ashier shade.

I then rinse the purple shampoo out thoroughly to ensure that it is not going continue neutralizing the color in any areas (which would make it look patchy). After this I use a reparative conditioner or mask on the ends of my hair to keep as much moisture in my dry, damaged hair as possible.

How often do you plan to use a purple shampoo in the future?

I usually use purple shampoo every other time I was my hair, which for me is about once a week.

What about Blonde Perfecting Purple Shampoo stood out to you?

I was shocked at just how moisturizing the Blonde Perfecting Purple shampoo is while still being such a vibrant violet shade. I have never experienced this before with a purple shampoo and was so pleasantly surprised!

How does your color look now?

It looks great! My roots are a little long (hello 4 months since I’ve been to the salon!), but my color is a perfect shade of beigey blonde.

Any advice for someone considering trying a purple shampoo?

Don’t be scared off by how purple it looks in your hand! It won’t turn your hair purple if you use it correctly, it will just neutralize the yellow and orange shades in your hair. And start slow—everyone’s hair absorbs it differently, so leave it on for 3 minutes (or less!) to start, see how it works on you, and then adjust accordingly.